Below you will find a growing list of online tools to help escalate the overall effectiveness of your resume business. Do you use and like a tool that we don’t have listed? If so, let us know. Gender Bias — Gender-Decoder.Katmatfield.com — are the resumes and cover letters you write gender-biased? A new tool for […]
Writing Stimulating & Catchy Blog Titles
Did you know that posts in lower search engine result positions (SERP) can draw traffic away from posts ranked in the top search results? Yeah, few people know this. Site owners that because their sites aren’t ranked high that they somehow need to accept their position and move on to another piece of content. However, […]
Top 6 Mistakes Resume Writers Make On Their Websites & How to Correct Them
We are so flippin’ busy — writing resumes and coaching our clients — that we don’t look up long enough from our day-to-day to learn and follow the best practices for maintaining content health and growing our websites. This is why so many non-experts have catapulted themselves to the top of the career industry “heap” and continue to […]
Tips to Save Time & Attract More Sales to Your Business Using Outlook
Outlook is a powerful sales and marketing tool that few know how to leverage properly. Most small businesses overlook that their email client can initiate follow-up, generate repeat sales, attract client testimonials, and so on. A humble software, Outlook, provides initial sales and marketing automation and functionality that’s enough for smaller businesses. Caution: Some of […]
Facebook | Intro to Ad Retargeting & The FB Pixel
Ad retargeting has become a game-changer for many businesses – and can be for your resume business too. Essentially, this is how it works: When a visitor views a page on your site containing your Facebook pixel, their device receives a cookie. When that same visitor logs into their Facebook account/feed, they are presented with […]
Facebook | Launching Your First PPC Campaign
Advertising on Facebook isn’t ideal for resume writers, or is it? We’ve heard this question before. Facebook isn’t where resume writers should be putting their advertising dollars, right? Why Facebook PPC Advertising is So Attractive First, Facebook offers the cheapest form of PPC advertising available to small businesses like us. Second, Facebook enables us to […]
LinkedIn | The Daily Routine You Should Be Following
Routine? Boooorrrrriiiing! Okay, maybe, maybe not. Routine is necessary for babies, dogs, and business owners. Think focus. Think consistency. Doing right regular activities puts you on a straighter path for better prospecting, more efficiency, and peak performance. It makes sense then that following a LinkedIn routine can transform your resume writing business. After all, LinkedIn […]
Facebook | Your Kickstart Guide to Business Pages
In this article, we’re focusing on how to setup, manage, and market your Facebook business page. Despite recent changes, Facebook continues as a powerful tool for today’s resume businesses. Facebook offers you organic marketing (e.g. pages, groups, and events) and paid advertising. You might think that Facebook is the wrong fit for your resume business. […]
Q&As: Answers to Questions You Didn’t Know You Had
I’m nervous about following up with former clients. What if they say they don’t like the resume I wrote? Or worse, they ask for a refund?ExpandFollowing up with clients can be scary. Let me put your mind at ease by saying that EVERY SINGLE RESUME WRITER has dealt with one or more clients who didn’t […]
LinkedIn | Best Practices For Invitations (+Message Examples)
LinkedIn invitations and connections are the heart and soul of LinkedIn. Every LinkedIn network grows, contracts, or remains unchanged. Which of these scenarios are right for your business? You’ll undoubtedly want to include LinkedIn as a key player in your marketing plan. Just as today’s professionals can’t avoid LinkedIn in their job search, you may […]
