Did you know that posts in lower search engine result positions (SERP) can draw traffic away from posts ranked in the top search results?
Yeah, few people know this. Site owners that because their sites aren’t ranked high that they somehow need to accept their position and move on to another piece of content.
However, this isn’t true.
Too often, we take a “set it and forget it” mentality with our site’s content when we should be continuously improving upon it, starting with our site’s blog titles.
In this post, we provide you with an easy-to-follow system for sprucing up your site’s blog titles.
We’ll also provide effective, free tools that will help boost your site’s clickthrough rates, thereby “stealing” traffic away from other indexed sites.
Cool, right? Let’s get started…
The best beginning to optimizing your content is by first identifying what catches your eyes when you’re online. What was it about that headline that made you click?
Attention-grabbing blog titles can do several things, such as creating curiosity and providing timely information. Blog titles are meant to be catchy, creative, or timely.
Easy Formula To Help You Optimize Your Post Titles
Post titles must incite emotion (grab attention) and encourage action (click).
Doing this requires you to appeal to the emotions of potential site visitors.
For example, you could:
* Offer shock value (e.g. “Why That FREE Resume Evaluation Can Be COSTING You Money”)
* Provide easy steps to resolve a specific problem (e.g. “How to Move to Part-Time Without Sacrificing That Full-Time Salary”)
* Touch on certain pain points (e.g. “Why Your Job Search Hasn’t Been Working”)
3 Little-Known Secrets For Writing Great Blog Titles
To goal here is to write UNIQUE, CLICK-WORTHY blog titles. Here are tools and tips to help:
1. Use RhymeZone.com to find words that rhyme.
Yup. That’s right!
Who doesn’t have love and time for a good rhyme? Serious bloggers use every tool in their arsenal. This includes using words that rhyme.
Here are a few catchy blog title examples using a word that rhymes with resume (a 3-syllable word):
How to Fix Your Resume Before There’s Hell To Pay
3 Keep-Aways For Your Resume
How to Improve Your Resume … Like Yesterday!
See what I mean … it’s fun too!
2. Use Magazines.com to write cool blog titles like what you see in a magazine or tabloid.
Yeah, this is a heap of fun too!
A few examples of this technique might be:
How to Get Your Resume Back To Its “Summer Weight”
The Hottest Trends With Today’s Hiring Practices
3 Fun Resume Ideas You Can Do On The Cheap
Here’s a great blog title example that started basic and grew to something much better:
Okay: Write Better Resume
Better: 10.3 Ways to Improve Your Resume
Best: 10.3 Simple Ways to Improve Your Resume in 10 Minutes
3. Write Unique & Catchy Blog Titles
Did you notice my above example mentions “10.3 simple ways”?
What the heck is .3 doing in there?
Techniques like these can go a long way to inciting curiosity that helps your content stand out.
DigitalMarketer.com offers this formula for creating catchy headlines:
# or Trigger Word + Adjective + Keyword + Promise = Blog Title
Using this formula, here are a few example blog titles:
3 Effortless Ways To Write Your Resume in The Next 30 Minutes
13 Ways to Get Recruiters To Call You Back in Less Than 1 Hour
32 Facts About Job Searching on LinkedIn
To further write unique and catchy blog titles, opt for interesting adjectives.
For example:
- Alluring
- Brainless
- Calculating
- Decisive
- Diligent
- Elite
- Endurable
- Fabulous
- Fierce
- Gainful
- Holistic
- Infamous
- Jazzy
- Keen
- Lush
- Momentous
- Nonchalant
- Optimal
- Perpetual
- Quirky
- Ritzy
- Sassy
- Spiffy
- Ultra
- Vigorous
- Whimsical
- Yummy
- Zazzy
- Zippy
Let’s be honest.
Adding adjectives to our content is so much fun! Take this example blog title:
“How to Add Razzle Dazzle to Your Resume With These 2 Bedazzle Tools”
Remember we talked about curiosity? No doubt, people will be scratching their heads wondering what bedazzle tools are for a resume. They’ll click over just to find out WHAT those are.
Beyond curiosity, what makes blog titles endearing is the promise they make too.
For example, titles can promise a shortcut, new skill, free time, a reduction in work schedule, and so on.
If your goal is to boost website traffic, strategies like those outlined above can help.
Need more on how to write catchy blog titles? Here’s a great post from CoSchedule.com titled, “101 Catchy Blog Title Formulas That Will Boost Traffic By 438%” [Opens in a new window]
What You Should Do Next
I encourage you to put what you’ve just learned into action.
Now that you have tools and strategies to boost site traffic, start by auditing your site’s blog titles (and don’t forget those descriptions, too!).
This can be accomplished easily by visiting Google and inputting the following into the search box:
site:yourdomain.com
You’ll quickly see through Google’s eyes WHY your titles are underperforming, and your site isn’t getting the click-throughs it deserves.
