Did you know that a page in a lower search engine result position (SERP) can draw traffic away from a page in a #1 position?
A lower ranking page does this in part by having a strong title. Somewhat “stealing” traffic away from any top-ranked pages.
Before you do anything, do this …
Spend time examining what grabs your attention when reviewing search engine search results.
What makes you click?
What is there about blog titles that earns your click?
How often do you click on the first website versus one in another position?
Easy Formula To Help You Optimize Your Post Titles
Post titles need to incite emotion (grab attention) and then action (click).
Doing this requires you to appeal to the emotions of potential site visitors.
For example, you could:
* Offer shock value (e.g. “why that FREE resume evaluation can actually be COSTING you money)
* Provide easy steps to resolve a specific problem (e.g. moving from full-time to part-time)
* Touch on certain pain points (e.g. extended job search)
3 Little-Known Secrets For Writing Great Blog Titles
To goal here is to write UNIQUE, CLICK-WORTHY blog titles. Here are tools and tips to help:
1. Use RhymeZone.com to find words that rhyme.
Yup. That’s right!
Who doesn’t have love and time for a good rhyme? Serious bloggers use every tool in their arsenal. This includes using words that rhyme.
Here are a few example blog titles using a word that rhymes with resume (a 3-syllable word):
How to Fix Your Resume Before There’s Hell To Pay
3 Keep-Aways For Your Resume
How to Improve Your Resume … Like Yesterday!
See what I mean … it’s fun too!
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