There are many free and paid tools available to help you leverage Twitter.
HootSuite — Offering the ability to manage more than one Twitter account, HootSuite is viewed as one of the best social media management tools available for Twitter users. HootSuite offers you the ability to schedule posts, manage multiple social profiles, such as Twitter, Facebook, and LinkedIn, and measure your social media activities and overall performance.
Additional Twitter management tools include ManageFlitter.com, SocialOomph.com, TweetDeck.com, Dlvr.it, CommunIT.com, and Topsy.com.
Twellow bills itself as “The Twitter Yellow Pages” by analyzing and grouping users who post Twitter messages and divides them into various categories. Unlike tools that require users to register and choose categories under which they want to be listed, Twellow scans all public tweets and includes all twitterers who have posted publicly. However, if users register with Twellow, they can edit their categories, add links to other social media profiles, and create extended bios with additional information and links.
Tweriod is a tool that enables you to identify when your Twitter followers are most active. By analyzing your tweets as well as the tweets of your followers, you are provided with the information you need to optimize your Tweeting schedule.
Twitter offers you the ability to publish a Twitter button on your website. Although helpful, there are WordPress plug-ins that offer more customization and functionality.
Basic Tracking Tools
Google Analytics provides you the ability to track clicks from Twitter to your website.
The Jetpack plug-in enables you to add some value-rich features to your WordPress-powered blog, including the ability to track visitors. With Jetpack stats, you can learn which sites are referring traffic, what posts and pages are getting the most views, and what search engine terms used to find your site.
Twitter Counter provides you with Twitter statistics you can use to analyze and tweak your Twitter activities. Some of the features offered include keyword and hashtag monitoring, engagement overview, tweet analysis, engagement metrics, and benchmarking. You can also boost your Twitter followers using another paid option that Twitter Counter offers.
Additional Tips & Strategies For Leveraging Twitter
Are Resume Writers Succeeding With Twitter?
Tips for Selecting Your Twitter Handle
Extensive List of Job Boarders on Twitter
Best Practices for Gaining Followers
Tools for Managing & Measuring Your Twitter Communications
Resource From Twitter to Help Small Businesses Navigate Twitter
[Download Twitter for Small Business Here]
Twitter Advertising Tools
HashTagAds is an advertising tool that enables you to promote your content using social influencers. From the website, they state: “Tap into any influencer’s network of loyal followers relevant to your niche market, and then pay per qualified click the influencer drives to your site.” On the flipside, you can apply to be a social influencer and therefore monetize your social media property.
Twitter Advertiser — Twitter offers you the ability to promote your tweets to reach prospects and potential clients, gain new followers, initiate retweets, and measure your overall performance.
The WSJ.com wrote in 2015 that advertisers are NOT convinced that Twitter is the best place for their advertising dollars. And, there’s the problem of big brands complaining about non-legitimate clicks.
Twitter reported more than $400M in revenue for the first quarter of 2015, ad sales jumped 63% in the second quarter, and Twitter’s third quarter revenues were just over $569M, so companies are using Twitter advertising — the jury is still out on whether those advertising dollars are generating a decent return on investment (ROI).
Twitter Books Worth Reading
