There’s no magic wand or fairy godmother to make all your profit wishes come true. Making a profitable resume writing business will take work on your part.
Though, there are some shortcuts to success. In the beginning, you may want to focus on these areas until you hit pay dirt.
For strategies that don’t need a financial commitment, this article is for you.
Let’s start with what you have complete control over …
1. Start at home with landing pages
Without quality landing pages and content, there’s no point promoting your website. You’ll waste time (and possibly cash) without first customizing and improving the places you’re pointing visitors to. This ensures optimal conversions.
To boost the quality of your landing pages, start by ensuring your core site pages have calls-to-action. If you have some already, critique their effectiveness.
Analyze sites inside and outside the resume writing industry to learn more.
Macro changes to your core landing pages can boost conversion too. For example, an orange button might convert better than a blue one.
Adding a contact form to the side navigation of an article could gain new leads. Having a contact form “right there” can improve lead conversions.
You should also expand the content of landing pages if you deem necessary. If that short 200-word landing page hasn’t done much for you, try an 800-word landing page instead.
Remember, each landing page should stay on topic. A landing page about LinkedIn writing services should talk ONLY about LinkedIn. Not about references or interviewing strategies.
Muddying the water of article topics is definitely something to avoid.
Knowing what works and what does not.
Keep in mind that not everything will work. What works for others might not work for you. Part of being a business owner is learning to test EVERYTHING.
Now, shifting your attention to improving all content …
When you’re done improving landing pages, shift to what you’re “feeding readers.”
Do you have a blog?
If so, what’s on your “menu”? McDonald’s-like content? Cheap? Lacking in substance and quality?
Boring content is no longer acceptable. As writers, we MUST showcase our writing talents.
This is a huge opportunity for us!
Many in the resume writing industry are MASTERS at effective writing. Resume writing. Technical writing. We know grammar, effective keyword integration, and so on.
To learn more about the dos and don’ts with websites, I recommend reading the “Top 6 Mistakes Resume Writers Make on Their Websites.” [Note: This is for RBIZ members only. Interested in joining? Learn more about the benefits of RBIZ membership here.]
2. Make it easy for people to contact you
I’m a firm believer (and many in the SEO/marketing industry are too) in the power of 3.
This means …