Did you know that a page in a lower search engine result position (SERP) can draw traffic away from a page in a #1 position?

A lower ranking page does this in part by having a strong title. Somewhat “stealing” traffic away from any top-ranked pages.

Cool, right?

Before you do anything, do this …

Spend time examining what grabs your attention when reviewing search engine search results.

What makes you click?
What is there about blog titles that earns your click?
How often do you click on the first website versus one in another position?

Easy Formula To Help You Optimize Your Post Titles

Post titles need to incite emotion (grab attention) and then action (click).

Doing this requires you to appeal to the emotions of potential site visitors.

For example, you could:

* Offer shock value (e.g. “why that FREE resume evaluation can actually be COSTING you money)

* Provide easy steps to resolve a specific problem (e.g. moving from full-time to part-time)

* Touch on certain pain points (e.g. extended job search)

3 Little-Known Secrets For Writing Great Blog Titles

To goal here is to write UNIQUE, CLICK-WORTHY blog titles. Here are tools and tips to help:

1. Use RhymeZone.com to find words that rhyme.

Yup. That’s right!

Who doesn’t have love and time for a good rhyme? Serious bloggers use every tool in their arsenal. This includes using words that rhyme.

Here are a few example blog titles using a word that rhymes with resume (a 3-syllable word):

How to Fix Your Resume Before There’s Hell To Pay

3 Keep-Aways For Your Resume

How to Improve Your Resume … Like Yesterday!

See what I mean … it’s fun too!

2. Use…

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There’s no magic wand or fairy godmother to make all your profit wishes come true. Making a profitable resume writing business will take work on your part.

Though, there are some shortcuts to success. In the beginning, you may want to focus on these areas until you hit pay dirt.

For strategies that don’t need a financial commitment, this article is for you.

Let’s start with what you have complete control over …

1. Start at home with landing pages

Without quality landing pages and content, there’s no point promoting your website. You’ll waste time (and possibly cash) without first customizing and improving the places you’re pointing visitors to. This ensures optimal conversions.

To boost the quality of your landing pages, start by ensuring your core site pages have calls-to-action. If you have some already, critique their effectiveness.

Analyze sites inside and outside the resume writing industry to learn more.

Macro changes to your core landing pages can boost conversion too. For example, an orange button might convert better than a blue one.

Adding a contact form to the side navigation of an article could gain new leads. Having a contact form “right there” can improve lead conversions.

You should also expand the content of landing pages if you deem necessary. If that short 200-word landing page hasn’t done much for you, try an 800-word landing page instead.

Remember, each landing page should stay on topic. A landing page about LinkedIn writing services should talk ONLY about LinkedIn. Not about references or interviewing strategies.

Muddying the water of article topics is definitely something to avoid.

Knowing what works and what does not. 

Keep in mind that not everything will work. What works for others might not work for you. Part of being a business owner is learning to test EVERYTHING.

Now, shifting your attention to improving all content …

When you’re done improving landing pages, shift to what you’re “feeding readers.”

Do you have a blog?

If so, what’s on your “menu”? McDonald’s-like content? Cheap? Lacking in substance and quality?

Boring content is no longer acceptable. As writers, we MUST showcase our writing talents.

This is a huge opportunity for us!

Many in the resume writing industry are MASTERS at effective writing. Resume writing. Technical writing. We know grammar, effective keyword integration, and so on.

To learn more about the dos and don’ts with websites, I recommend reading the “Top 6 Mistakes Resume Writers Make on Their Websites.” [Note: This is for RBIZ members only. Interested in joining? Learn more about the benefits of RBIZ membership here.]

2. Make it easy for people to contact you

I’m a firm believer (and many in the SEO/marketing industry are too) in the power of 3.

This means …