One of the biggest realizations I had this year was the value that comes from collecting and leveraging customer data, giving me the data to finetune and further identify my ideal client.
For example, of the clients who found me via LinkedIn this year, 62% purchased a LinkedIn profile as an add-on service. Also, a third of new clients who were referred go on to refer more new clients, creating somewhat of a “wildfire” scenario to my sales.
How would you leverage this information?
Would you change your sales and marketing messages based on in-depth data you have about your clients?
I bet you would.
With advanced and segmented information on clients, you too can identify where to focus your sales efforts, which clients to stay away from, who your clients really are, and a plethora of additional data to consider and use to strategically position your business.
Going forward, I will post…
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