
Whether you’re a new or seasoned resume writer, you’ve learned that mastering your time is critical.
Simply put, better use of your time gives you a competitive advantage, which is why optimizing what you do and when (and if) you do it should be a top priority.
We have more time than we think. The problem, however, is that we all too often focus on busywork, which can be low-value projects that keep us occupied and add very little to what matters.
The key to your success is by doing the right things right the first time. Being more efficient in many ways comes from you retraining how your brain thinks.
Transforming YOU and YOUR BUSINESS isn’t going to be easy. Time management books most often don’t spell out what’s necessary to take control of your time and put your business into warp speed.
Here’s what I believe you need from the onset:
You must have a relentless drive to BE BETTER. The biggest decision you can make for you and your business is to be laser-focused on advanced learning and better systems that will improve your outcomes
This means accepting that the way you’ve done business up until now has been lacking – and that there’s no one to blame but yourself.
You also need to be pissed off at WHERE YOU’RE AT NOW. Nothing gets us fired up (motivated, aggressive, driven) more than when we’re mad about a certain situation.
Lastly, you MUST BE FOCUSED and MOTIVATED because mindlessness and distractions are your enemies.
You can’t sit back and look at your business as a hobby or wait for things to happen to you.
You must make the decision to be driven, focused, relentless, consistent, and time-conscious. You must take control of the negative bits that are happening around you.
Remember the adage, where focus goes energy flows.
If you’re focused on better managing your time, let’s get started.
Heard of Scrum?
My drive to self-improvement brought me to Scrum (Agile Methodology). Yeah, if you haven’t heard much about Scrum, you will. Scrum is finding its way into business functions, including project management, software development, content writing/promotions, and yes, time management.
If you’re new to Scrum, I recommend reading “Scrum: The Art of Doing Twice the Work in Half the Time,” written by Jeff Sutherland. It’s important to note that Scrum works best for those who have small teams, generally, three to seven are optimal according to the author.
Yet, if you’re a team of one, Scrum can help you too. I’ll talk more about this later.
Okay, let’s look at specific steps you can take to improve your time management and increase your output. Within each section, I’m giving you an ASSIGNMENT because you should not only learn about how to improve your time management skills, you should put them into practice PDQ as well.
To prepare for these assignments, go somewhere different; e.g., your local library, coffee shop, or even a chair by your back pool. Pick a place that’s away from your desk — and not desk adjacent.
Being somewhere helps you look at yourself in the third person.
Sound good? Okay, let’s get started.
1. You must be accountable to someone in order to get predictable results and control your successes and outcomes.
If you’re a solopreneur, you’ve learned that you can procrastinate on resume projects because you don’t have a boss standing over your shoulder.
Part of what makes Scrum so successful is the accountability it places amongst members of the Scrum team.
Surveys have shown that approx. 70% of workers need someone to be accountable to in order to produce their best output.
Chances are, you’re one of that 70 %. When you opened your resume writing business from your home office, you were probably looking to break free from having a boss. Yet, bosses play an important role for many workers because they are enforcers, pure, and simple.
You’re probably thinking, well, isn’t the client my boss? Yes, you can look at it that way. Yet accountability goes well beyond client projects and spreads into other areas of business, such as marketing, accounting, tax reporting, sales, and so on. Your clients can’t help you with all of those, however, so getting outside help is ideal.
Have you ever heard of an accountability coach? Sure, accountability coaches get used for “big picture” business goals, such as securing partnerships and growing revenue. However, these specialized coaches can dig down into WHY you put things off and avoid making the most of your days.
Powerful stuff!
You don’t need to hire an accountability coach to get better success by leveraging the monthly coaching you get as part of your membership here at ResumeBiz.com (RBIZ). You can use this coaching for just about anything, from starting your business and nailing down your pricing to improving your resume writing skills and getting advice on a specific client situation.
ASSIGNMENT:
Beyond RBIZ coaching, who else can I align with to make myself more accountable? (For example: fellow resume writer, professional coach, mentor)
1. ______________________________________________
2. ______________________________________________
3. ______________________________________________
Additional Resource:
Are you a procrastinator? Take this quiz and find out: https://www.mindtools.com/pages/article/newHTE_99.htm
2. Remove obstacles and impediments to deter slowdowns and work stoppages.
As a writer, you know that writing can be hard.
So when you “get into a rhythm,” and the words seem to pour out of your mind with little effort, that is the perfect use of your time. There’s nothing better than when projects seem to finish themselves.
However, that rarely happens because external distractions all too often happen when we get into a perfect mindset for optimal writing. For example, a phone rings or our email provider dings letting us know of a new email.
Internal distractions can be just as time-sucking, such as hunger, stress, and negative thoughts.
We’ve become so conditioned to distractions that we’ve overlooked that these can be huge obstacles to our creativity and productivity.
Going forward, your best initial investment is to plow away those obstacles that siphon time away from more important projects and successes.
ASSIGNMENT:
What about your office environment keeps you from getting more done?
Think about everything. The position and comfortability of your computer and your office chair. Location of your home office adjacent to the rest of the house. Interruptions from family members, friends, or office mates. Playing and barking dogs — either yours or neighbors. Distractions from your office window, such as passing cars and street crews.
Ideally, I’d like you to list your biggest distractions, although you can list more if you have them:
Distraction #1:
___________________________________________________________
Solution for this distraction:
___________________________________________________________
Date solution was implemented:
____________________________
Distraction #2:
___________________________________________________________
Solution for this distraction:
___________________________________________________________
Date solution was implemented:
____________________________
Distraction #3:
___________________________________________________________
Solution for this distraction:
___________________________________________________________
Date solution was implemented:
____________________________
Distraction #4:
___________________________________________________________
Solution for this distraction:
___________________________________________________________
Date solution was implemented:
____________________________
Distraction #5:
___________________________________________________________
Solution for this distraction:
___________________________________________________________
Date solution was implemented:
____________________________
Additional Resource:
Selecting the right appointment scheduling software is a must to keep your appointments and optimize your time. Nothing wastes time more than back-and-forth emails with prospects. So, give your prospects the option to visit and place a call time in your calendar – and, make this feature available to prospects on your site. Tools worth checking out include:
- AcuityScheduling.com (user-friendly, affordable)
- Calendly.com (user-friendly, affordable)
- Teamup.com (more advanced option for those with teams)
3. Set goals and give fixed timelines for completing those goals.
If you think there are a lot of books written on time management, there are many more written on goal setting. Listing your goals and putting them in order of importance ensures that you focus your time on what’s most important to you and the success of your business.
Let’s be honest, though, goal setting isn’t sexy.
Many people avoid setting goals for many reasons. Maybe they’re too busy. Maybe they have everything they need, so they no longer have a need to identify their goals.
Or, maybe, just maybe, they subconsciously fear what success can bring so they self-sabotage themselves.
When completing the below, FOCUS ONLY on steps (AKA the “lowest hanging fruit”) that leap your efforts forward – fast!
For example:
1) increase your revenue by raising your current rates by just 10%. Heck, you can upload your PDF pricing sheet and public website prices in less than 60 mins;
2) improve your sales messaging so you close 5%-10% more clients. If you’re serious about growing a successful resume business, read our post on “Selling Tips & Scripts” to give your sales close rates a jump.
ASSIGNMENT:
#1 GOAL THAT WILL IMPACT MY BUSINESS MOST:
_____________________________________________________________
(Example: Increase MRR Revenue by $30,000 by December 20__)
MAIN STEPS TO REACHING THIS GOAL:
1. ___________________________________________________________
2. ___________________________________________________________
3. ___________________________________________________________
4. ___________________________________________________________
5. ___________________________________________________________
#2 GOAL THAT WILL IMPACT MY BUSINESS MOST:
_____________________________________________________________
STEPS TO REACHING THE #2 GOAL:
1. ___________________________________________________________
2. ___________________________________________________________
3. ___________________________________________________________
4. ___________________________________________________________
5. ___________________________________________________________
#3 GOAL THAT WILL IMPACT MY BUSINESS MOST:
_____________________________________________________________
STEPS TO REACHING THE #3 GOAL:
1. ___________________________________________________________
2. ___________________________________________________________
3. ___________________________________________________________
4. ___________________________________________________________
5. ___________________________________________________________
#4 GOAL THAT WILL IMPACT MY BUSINESS MOST:
_____________________________________________________________
STEPS TO REACHING THE #4 GOAL:
1. ___________________________________________________________
2. ___________________________________________________________
3. ___________________________________________________________
4. ___________________________________________________________
5. ___________________________________________________________
#5 GOAL THAT WILL IMPACT MY BUSINESS MOST:
_____________________________________________________________
STEPS TO REACHING THE #5 GOAL:
1. ___________________________________________________________
2. ___________________________________________________________
3. ___________________________________________________________
4. ___________________________________________________________
5. ___________________________________________________________
You need to have a plan and work the plan. No excuses.
Each week or you could do this once per month, visit your goals and steps and ask yourself questions similar to those Scrum teams ask. For example:
1. What have I accomplished since the last check-in?
2. What am I going to accomplish next?
3. What’s getting in my way to accomplishing what’s next?
Taking these extra steps will make you self-accountable.
Additional Resource:
Are you knee-deep in self-sabotage? Find out with this quiz:
http://thefordinstitute.com/selfsabotagequiz
4. Avoid the madness of doing things just because you’ve been told to — or believe you should.
When I married, my husband wanted me to balance the checkbook every month.
I never did. Not once. Thankfully, I knew back then there are some tasks that are complete wastes of time. You might be thinking, balancing a checkbook is important to avoid bounced checks. Turns out, it’s not. 😉
When done correctly, the first time, a checkbook doesn’t need more time thrown its way. Now, with online banking, I still don’t balance anything – or keep a register for that matter.
As resume writers, we find ourselves doing tasks daily that have no positive impact on our bottom lines. Yet, we do them anyway because we’re told they’re important.
Back in mid-2018, we hired a Social Media Strategist to boost our presence on sites like Facebook, Twitter, and LinkedIn. She was experienced and knew her stuff, so we were off to a promising start.
Under her guidance, we followed best practices on when to publish updates.
We gave away freebies to allure readers and leads to our website.
We responded to comments by readers.
We blanketed our primary SM properties with a mix of updates to our (and other people’s) freshly-updated blog posts, offered free downloads (e.g., ebooks), uploaded funny graphics, promoted services when appropriate, and provided inspirational quotes.
Do you know what we learned?
Despite the constant barrage of how social media is important to the success of small businesses, we learned the hard way, it’s not … at least not for us anyway.
Did we get clicks? Sure, a few. Did we get leads? Sure, a few of those too.
But, at the end of the day, conversions were terrible.
Does social media work for small businesses? Yes, it does. Yet, SM success seems better suited for those who help others make money or provide entertainment; e.g., marketers, sales strategists, restaurateurs, and so on. There are service businesses that you might not want to get SM updates from regularly, such as roofers, mechanics, and maybe even resume writers.
We learned that shifting our time away from social media and putting our energy elsewhere was the better value-add. You may have a different experience.
ASSIGNMENT:
From now until the last day you do business, MEASURE the data points that are important to improving your business; e.g., the number of leads, lead to sale conversions.
While I pursued my marketing certification, I learned that what gets measured gets managed. This is so true.
For example:
What’s your sales close rate?
What percentage of your website’s visitors turn into leads?
What percentage of your clients do you upsell?
What are your repeat and referral rates with clients?
By knowing these numbers, you can monitor the changes you’ve made to your sales messaging and online contact forms.
You must know when the changes you made improved or lowered your rates so you can make informed new changes. Without data, your business is flying blind.
5. Automize everything!
Now that you’re a resume writer, you need to be an Automation Engineer too.
Your systems and workflows have a huge impact on how efficient you are.
If you’re manually typing individual responses to prospects who keep asking you the same question, stop. Stop now.
When we start our businesses, we make time for this foolishness. However, as our businesses grow, we no longer can afford to waste time on inefficiencies such as these.
ASSIGNMENT:
I have a three-step assignment to make a more efficient system.
Step #1 —
Write canned responses that you can use during prospect and client communications and save you oodles of time. Pen answers to questions like these:
For Prospects:
- “I’m looking to update my resume and LinkedIn profile, can you help with that?”
- “How much do you charge for a resume?”
- “Have you worked with someone in my career field before?”
- “Can you tell me more about your services?”
For Clients:
- “What information do you need to complete a resume and LinkedIn update?
- “Why is your fee higher this time around?”
- “Do you offer coaching services that can help me change job roles?”
- “The resume you wrote was given a low ATS score, can you explain why?
Step #2 —
Get into the habit of sending your prospects down the same sales funnel.
For example, our prospects are guided to schedule a free phone consultation, so we can learn more about what they want to accomplish with the latest job transition.
How and where the prospect reaches out to us is irrelevant. Whether it be from LinkedIn, email, website contact or quote form, we push prospects down the same consistent sales path.
Step #3 —
Are you following up with clients and prospects?
Chances are, you are not. And, if you’re not, you’re leaving money on the table.
Using a CRM to automatically send a simple email to your clients annually, inquiring about a yearly resume update, can positively impact your business.
There are several inexpensive CRMs out there; however, I recommend ActiveCampaign, which is inexpensive and feature-rich.
Another reason for using ActiveCampaign is because it integrates well with other tools you may be using, such as Quickbooks, Google Analytics, Dropbox, Stripe, Facebook, and AcuityScheduling, a calendar management tool I recommended above.
