One of the most important elements of your website will be thank you pages. You may not have given the thank you pages on your website much thought up to this point, however, thank you pages are essential to you because they can extend your lead nurturing process.
There are likely a few places you’re using thank you pages. For example, after someone signs up to receive your:
- Lead Magnet (small, yet valuable resource you give away for free)
- Webinar Recording
- Career Newsletter
- Initial Service Consultation
ADVANCED TIP: Don’t use a basic thank you page that merely says something like, “Thank you requesting X. Please check your inbox.”
Instead, use thank you pages to …
- Confirm what the individual signed up
- Send visitors to another relevant (topical) area of your site
- Offer a low-priced, deep discount item; e.g. $9 book download
- Request a referral — this works for prospects and referrals
- Upsell an additional product or service — great for those who’ve recently purchased something from you
- Get testimonials or feedback that you can use to promote or improve your offering
- Invite visitors to follow your social media pages
- Provide social proof that your services work
- Offer exclusive invitation to join “something”; e.g. free trial, exclusive webinar
Use the thank you pages on your website to give those folks — already on your site — reason to take further action.
4 Examples of What You Can Do With Website Thank You Pages
1. Here’s an example of a thank you page that’s using video:
2. An example thank you page @ LeadPages that takes individuals to time options for an upcoming webinar:
3. What’s next? A great example that outlines what the prospect can expect next:
4. The thank you page you’ll see @Indeed after registering for a webinar:
