Facebook really acts as a secondary website for your business, and with some ingenuity can garner a great deal of traffic and reach for your resume business.

Along with the power of just using a platform where so many people who fall into your target audience are frequently found, Facebook offers a bevy of tools that help business owners promote their sites and brand.

Here are some tools that you can use to better engage your resume business audience and tailor your message:

Facebook Insights.

This is really a wealth of information at your fingertips attached to your business or fan page.

Use Facebook Insights to determine which of your posts are doing well. Identify the better time of day for you to post, what types of content attract the best attention, and how well your reach is growing each week.

Getting Started With Insights

To access Insights, simply click on the ellipsis looking button you see in the below screenshot:

Facebook Insights provides you with key data about what’s happening (or not happening) with the content you’re publishing on your page.

Insights break down this data (I placed a quick description beside each):

□ Likes (basically tells you how many likes your page is receiving)

□ Reach (details post reach, likes, comments, and shares)

□ Page Views (provides you with details on which page tabs were viewed)

□ Posts (breaks down all published posts, providing you reach and engagement data)

□ Videos (contains benchmarks on how long someone viewed your videos)

□ People (segments your audience by male/female, country, city, language)

QUICK TIP: One of the best ways for leveraging Facebook Insights is by recognizing which content gets the most attention and then leveraging the “Boost Post” option to attract more attention to the content that’s already getting the most interaction.

You can also EXPORT Insights Data by clicking on the “Export” link at the top right of the page. This option enables you to export up to 500 posts at a time, covering a large data range (e.g. lifetime data).

Additional Tools You Can Use to Leverage Your Facebook Page

The See First Option. Facebook has an option where followers can add their favorite Facebook pages to a “see first” list. This means your most recent content would go at the top of any follower’s newsfeed who has you added to their list. This becomes a great tool for you to promote to your followers, letting them know they can add you to their list so they don’t miss any important content.

Post Settings. You can choose who sees your posts. This feature was designed to help users keep their posts private if they wish. Make sure that you set all of your posts to “Open,” so that not only your own list of friends can see what you post, but if they share your posts, all of their friends will be able to see it and comment.

Payment. Facebook has a feature to send and receive money via messenger. If you choose to use this feature, you can have direct contact with clients and receive payment via your Facebook presence, as well as your website and in person.

Creating Groups. You know about the reach of using groups to promote your posts, but many businesses are also creating groups to help market their own businesses. This is a viable option to attract job seekers, HR people, and other audience members interested in discussing the intricacies of seeking employment that will be beneficial to your resume business. While this can be a very worthwhile tool, you should know that groups can be very time-consuming to run and will often need a lot of moderation.

The Follow Button. Facebook comes with the feature to allow you to accept “followers.” This means that anyone who sends you a friend request will be able to follow your posts. If you’re backlogged and adding friends this helps get your posts out there and another perk to this feature is that there’s no cutoff to the number of followers your profile can have.

Your About Section. Your “About” section can be better used to promote your resume business and it’s easily viewable to both friends and people who simply visit your profile or business page.

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