1. Tell me about the marketing team/goals you support. How much does your team support as part of the overall marketing book of business? Focused on national and/or international?
2. Do you have any financial responsibilities? Are you involved with marketing budgets or financial product planning?
3. Who are you marketing clients? How many clients do you support at any given time? Any well-known companies?
4. Tell me more about your staff. Are you in a management role? How many direct reports do you have? What are their roles?
5. What’s your involvement with staff hiring, performance reviews, and career development?
6. What new media do you have experience with? For example, what’s your involvement with webinars, podcasts, drip marketing campaigns, email segmentation, and video production?
7. Do you work with outside marketing or PR agencies? If so, provide details of what that involves.
8. Are you responsible for search engine optimization/marketing? Are you involved with calls-to-action, PPC logistics, and conversion analytics?
9. Since joining the company, what has been your top 5 most notable successes? Provide me with numbers and percentages when possible.
10. What’s your involvement with the sales team? Do you participate in proposal development, customer service, client management, or other sales activities?
11. Do you have any involvement with product development? If yes, what have been your largest projects and what was your exact involvement?
12. Do you initiate press coverage or work with media affairs in any way? If yes, provide some details.
13. In this role, have you resolved any major issues for the company/department? Any major changes or restructuring worth mentioning in the new resume?
14. What’s your responsibility for supporting new market/product launches and other business expansion efforts?
15. Are you involved with online business marketing; e.g. brand development, corporate imaging campaigns, or reputation management campaigns?
16. What has been your involvement with the development and management of mobile applications?
17. Outline your responsibilities with market research and analysis?
18. Did I miss anything important? If yes, let me know. 🙂
New Marketing Trends
With new technology, the marketing jobs are changing. New digital marketing trends include:
- Artificial Intelligence (customized checkouts/content based on learned data)
- Programmatic Advertising (automatic ad buying)
- Conversational Marketing (straight talk communications)
- Personalized Content/Marketing (e.g., customized emails based on prospect/client click and page-viewing activities)
- Browser Push Notifications (bypasses email and notifies recipients of new blog posts)
- Social Commerce (store through social sites, such as Facebook)
- Interactive Content (clickable/reactive features, such as rotating pictures, quizzes)
- Omnichannel Marketing (multi-channel marketing)
Keywords Relevant to Marketing Professionals
Account Development/Management
Budget Tracking/Management
Competitive Market Intelligence
Digital Marketing
Direct Reponse Marketing
E-commerce SEO
Email Design
Email Strategy
Emerging Markets
Employee Surveys
Integrated Branding
Integrated Marketing
International Marketing
Global Markets
Key Account Management
Lead Generation
List Building
Market Launch
Market Positioning
Market Research (New Trends, Product Testing, Focus Groups, Web Interviews, Social)
Marketing Budget Management
Mass Email Communications
Mobile Marketing
Multi-Channel Promotions
Multi-Cultural Team Leadership
Multi-Media Advertising
Multi-Media Media Campaigns
New Product Introductions
Off-Page SEO
Online Branding
Online Marketing
Online Reputation Management
Product Marketing
Product Positioning
Project Budgeting
Project Management
Search Engine Marketing
Search Engine Ranking
Search Engine Technologies
SEO Auditing
SEO Copywriting
Social Media Marketing
Solutions Marketing
Strategic Market Planning
Survey Management
Trend Analysis
