We Help Resume Writers Build Successful & Profitable Resume Writing Businesses

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Hey there, [memb_contact fields="FirstName"]! 

Welcome to Module 2 of the program, Breakthrough Revenue for Resume Businesses.

IN THE LAST MODULE, we introduced you to this program's purpose and the various modules' topics.

It may be tempting to skip these initial recommended steps. Yet, the future of your business hinge on these few foundational steps, thereby making your processes for leads, prospects, and client more frictionless. And as you might have guessed, less friction for your audience means better marketing and sales results for you.

That's why you must download and complete the recommended tasks provided in module 1, including:

  • Ideal Client Avatar
  • Positioning Statement
  • Unique Selling Proposition (USP)

IN THIS MODULE, we show many awareness channels available at your fingertips. Some are paid, while others are free, requiring only your time, creativity, and stamina to maintain.

Despite its popularity, you don't need to conduct your business online exclusively, instead opting for a local business where you network, attract, and secure clients from your local market. Or, you could focus on offline and online business awareness methods. With the right effort and focus, you can use any combination (online or offline) of awareness channels that best fit you. Pretty cool, right?

If you have questions or need clarification with this module, contact me at [email protected].

Regards,

BREAKDOWN OF THIS MODULE

  • VIDEO: Selecting & Building Your Awareness Channels
  • VIDEO: List of Marketing Channels
  • VIDEO: Your Social Sites
  • VIDEO: Your Search Engine Impact
  • Done-For-You Resources [Downloads]

MODULE 2 VIDEO - BUILDING AWARENESS

We joked at the end of the last module that the success of your resume business comes down to how many people know you're alive. Well, that's not entirely true. 😉 Business success comes down to how many people know you're in business - and take action (buy) after gaining that knowledge. To achieve this level of awareness, we must continuously be "seen," which is the topic of this module.

SELECTING THE RIGHT AWARENESS CHANNELS FOR YOU

Regardless of where you are in your journey, you must learn to use and MASTER each of the awareness channels you set up for your business. Too often, business owners think they need to be everywhere, which is most often overwhelming and difficult to manage without a sizable staff.

Growing your revenue without added overhead (e.g., payroll) is very doable when you focus on promoting yourself in the right places, NOT ALL PLACES.

Despite the many options, resume writers tend to focus their marketing efforts on 5 primary marketing channels:

  • Google Search Results
  • LinkedIn Organic Search/Articles
  • Facebook Promotions
  • Website Blog Content/Landing Pages
  • Affiliates/Partnerships

If you want a #6, "Repeat Clients & Referred Prospects" are critical to your business too!

PRO TIP:

For newer businesses, pick 3-5 channels to master. Maximize your efforts on one channel before moving to the next. This is important because focusing on one channel at a time enables you to launch, manage, and improve your efforts more nimbly.

For more seasoned businesses, identify the channels you're currently using yet using ineffectively. Once you have that list, shore those up BEFORE starting any new awareness channel.

MODULE VIDEOS & RESOURCES

LIST OF MARKETING CHANNELS
STEP 1 OF BUILDING AWARENESS

There are many different channels for promoting your resume business. We'll help you identify the channels that deserve more of your attention - and those that do not.

YOUR SOCIAL SITES
STEP 2 OF BUILDING AWARENESS

Auditing your social properties go a long way to identifying what's going right - and what's going wrong. In this video, we provide you with perspective, so you can better align your awareness efforts through sites like LinkedIn, Facebook, etc.

YOUR SEARCH ENGINE IMPACT
STEP 3 OF BUILDING AWARENESS

How long has it been since you audited your search presences? In this video, we guide you on how to improve your site's penetration into various search channels and show you how to make fast changes to increase clicks and impressions.

BONUSES
DONE-FOR-YOU DOWNLOADABLES

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