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Hey there, [memb_contact fields="FirstName"]! 

Welcome to Module 1 of the program, Breakthrough Revenue for Resume Businesses. 

This program is one of the latest resources we've developed for members. Throughout this program, we take you on a journey designed to transform how - and how much - you market and sell.

I'm so excited because this program will take you on a tour, showing you how to lay a strong foundation for your resume business. Along the way, you'll get access to MANY BONUSES, including CONTENT EXAMPLES, DONE-FOR-YOU RESOURCES, etc., that you can "put to work" immediately in your business.

Let's get started...

BEFORE WE DIVE IN / AN INTRODUCTION

Hey there! My name is Teena Rose, and I'm the creator of this Breakthrough Revenue program. Poured into this program is everything I know about sales and marketing specific to resume businesses. I hold multiple resume industry certifications, yet I also have several content development and marketing certifications. For example, I hold the coveted Certified Digital Marketing Professional (CDMP), along with various others:

  • Customer Value Optimization
  • Content Marketing
  • Customer Acquisition
  • Social & Community Management
  • Email Marketing
  • Search Marketing
  • Data Analysis

I won't regurgitate what's worked for those in other industries. Instead, I will introduce you to the strategies I've used to close $1K-$2K clients and build a highly profitable resume business that's grown year-over-year (YOY) since 1999.

Few others can offer you this combination of skill, experience, and credentials. I share real-world advice/solutions, ready-to-use templates, and shortcuts that you can use to grow and scale your resume business.

If you have questions or need clarification with this module, contact me at [email protected].

Regards,

BREAKDOWN OF THIS PROGRAM

  • Building a Foundation
  • Choosing The Right Awareness Channels
  • Attracting Your Ideal Leads
  • Nurturing & Converting Leads + Template Campaign
  • Attracting Your Ideal Prospects
  • Nurturing & Converting Prospects + Template Campaign Coming Soon
  • Upselling & Cross-Selling Coming Soon

WELCOME MESSAGE/INTRO TO PROGRAM

FOUNDATION FOR SALES & MARKETING SUCCESS

You're familiar with a house, right?

A house is built upon a solid foundation that makes the rest of the building easier, quicker, and more cost-effective. No need to redo things. Walls erect, straight, and tall. During a wind storm, the foundation holds the walls and keeps them from leaning, bowing, and/or falling.

A BUSINESS IS NO DIFFERENT.

You must take the time to lay a solid foundation that supports your current and future business plans.

Cut corners and those efforts that got avoided make building your business more complex, slower, and yikes, more expensive of time, resources, and money.

Conducting these few initial foundation steps deflects future issues, such as:

  • Your sales copy falls flat because you're not focusing on your ideal leads, prospects, and clients.  
  • Your business isn't clear on its offerings, which keeps you from successfully presenting the right offers at the right time and to the right people. 
  • Your business is missing "you," which keeps prospective buyers from seeing your uniqueness/difference from competition. 

By completing the right foundational steps, you answer many important questions to produce a well-executed plan for your business. For example, questions that get answered include:

  • Who are you trying to reach and work with?
  • What's unique about you - and why should they care?
  • How can you resolve your audience's most pressing issues?
  • What's your value proposition?

MODULE VIDEOS & RESOURCES

YOUR IDEAL CLIENT
STEP 1 OF BUILDING YOUR FOUNDATION

In this video, we introduce you to the law of attraction to manifest the reality you want. And how what you focus on plays a role in attracting your ideal client.

Identifying who you want to work with can transform your happiness, motivation, and bottom line.

IDENTIFYING YOUR BUSINESS POSITION
STEP 2 OF BUILDING YOUR FOUNDATION

In this video, we show you how to identify your business position (we give you examples too!), making your promotional efforts much easier and more successful.

Knowing your business position streamlines the writing of sales copy that resonates with your ideal client.

WHAT'S UNIQUE & RELEVANT
STEP 3 OF BUILDING YOUR FOUNDATION

In this video, we connect the dots on how what's unique and relevant about you ties into the sales and marketing processes of your resume business.

We show you how to stop taking the long and winding road with prospects while promoting more and healthier engagement with prospects and clients.

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BONUS: FOR EXPERIENCED & SCALERS
STEP 4 OF BUILDING YOUR FOUNDATION

In this video, we outline the steps experienced resume businesses should take to fortify their business foundations further and produce on a grander scale.

We show you how to redial your efforts to align your marketing better.

BONUSES
DONE-FOR-YOU DOWNLOADABLES

  • Client Avatar - Template
  • Client Avatar - Example
  • Positioning Statement w/Examples
  • Unique Selling Proposition w/Example Ideas
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