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Welcome To The LinkedIn Profile
Writing & Mastery Program (LPWMP)

Hey there, [memb_contact fields=”FirstName”]!

Welcome to the start of the multi-module LinkedIn Profile Writing & Mastery Program (LPWMP).

My name is Teena, and I’ll be your guide throughout this program. I’m excited that you’ve joined me for what’s going to be an in-depth look at how to enhance your LinkedIn profile writing and mastery skills.

If you follow us here at ResumeBIZ, you know we are huge fans of skills stacking and efficiency. And that’s why we create programs like these!!!

We want to help you stay “top of your game” when writing LinkedIn profiles for clients. When continuing your education about LinkedIn, you become a more significant asset to your clients. They benefit by working with you – and your bottom-line benefits too. Win-win.

Although LinkedIn has been around for many years, hiring a professional LinkedIn profile writer is somewhat new for many. This isn’t an anomaly. Rather, many professionals have avoided a professional resume writer throughout their entire careers (to their detriment IMHO), so avoiding a LinkedIn writer becomes expected.

When prospects “walk into the light,” they rarely ask, “How much for a resume and cover letter?” they now ask, “How much for a resume and LinkedIn profile?”

We couldn’t ignore LinkedIn, even if we wanted to.

Although LinkedIn was founded in 2002, the site didn’t experience eye-popping growth until around 2011, when the company went public. The network grew substantially between 2007 and 2013 (pre-and-post IPO), going from 10 million users in 2007 to 300 million users by 2013.

COVID-19 had little effect on LinkedIn’s overall earnings in 2020-2021. The company raked in an estimated $8 BILLION in 2020 (compared to their $243M in revenue from just 10 years prior) and more than $10 BILLION in 2021. [Source: BusinessofAPPS]

The key takeaway is that LinkedIn seems to be pandemic-proof – and quite possibly may be recession-proof too.

This stability presents an interesting opportunity for our writing businesses.

Google Trends shows that the search engine didn’t see its first searches for “LinkedIn Profile Writing Services” until December 2011.

But you don’t need us to tell you all that because chances are you’ve already seen the powers LinkedIn presents to your business.

That’s why you’re here.

You know that LinkedIn isn’t going anywhere.

And that leads us to the here and now.

In the LinkedIn Profile Writing & Mastery Program, the focus will be on the following:

  • Elevating your knowledge of and writing skills surrounding LinkedIn profiles for clients
  • Understanding the differences between LinkedIn profiles and resumes
  • Identifying the significant profiles areas that deserve your attention
  • How to keyword-optimize LinkedIn profiles that attract more profile views
  • Boosting your writing confidence by learning LinkedIn’s new changes/best practices
  • Helping raise your rates for LinkedIn services 

This program will address topics that are important to LinkedIn profile writers.

Topics planned for this program include:

  • Staying Legal With LinkedIn
  • Resumes Vs. LinkedIn Profiles – The Differences You Need to Know
  • Privacy Settings Resume Writers Should Know About
  • Writing Profiles Headlines The Easy Way
  • Storytelling to Make Profiles More Compelling
  • Building a Quick & Simple Recommendation Process
  • Benefits & How to Use Online Recommendations
  • Ninja Tricks & Hacks
  • Best “Work It Daily” LinkedIn Routine For Your Clients
  • Maintenance For Progress

**We have many great topics planned, so expect the above list to grow.

The complete program will include a mix of:

  • Content & Video
  • Resources & Downloads (for you and your clients!)
  • Additional Reading
  • Hacks/Quick Tips

INTRODUCTION

TO COMPLETE THIS PROGRAM

Students are encouraged to participate and interact throughout this program.

This is a living program that grows in part through student input.

ACTION ITEM: Submit a question that you have about writing LinkedIn profiles. Tell us what you struggle with and need guidance with.

NEXT MODULE

In the next module, we’ll cover “Staying Legal With LinkedIn.”

Although we’re not expected to be LinkedIn know-it-alls, there are important areas of LinkedIn’s privacy and terms that you should know about to better help your job-seeking clients.

If at any time you have questions or need help throughout this program, email us at [email protected].

Regards,

ResumeBIZ Team