LinkedIn should be a major tool in your arsenal for attracting new business. Yet, I guarantee most who read this article are going about their LinkedIn networks all wrong.
People do business with those they like, know, relate to, and trust — we’ve heard that a million times, right?
So, why do we do such a poor job getting people to do all those things?
Who amongst us would be unhappy if paying clients just landed at our feet?
I would be tickled, actually, but that’s not how the world of business works. Some business haphazardly finds its way to our doorsteps, but mostly, we claw and scratch our ways to securing the rest.
Resume writers must have some degree of sales ability to grow their businesses. There’s no way around it.
Experts have also drilled into our heads that selling isn’t selling at all. It’s relationship building.
It’s about being present when the prospect has a need and is ready to buy.
It’s about making “deposits” (offering help and guidance) into the people around us before we can eventually make that “withdrawal” (take them on as clients).
Are you making deposits, or are you merely accepting those LinkedIn invitations, upping your number of connections, yet relentlessly ignoring them?
I dare say most resume writers in our industry are making many mistakes with their LinkedIn networks.
Probably the first on the list of blunders is
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