I’ve been asked several times how I obtain publicity to further promote my resume-writing business. I should note that I lump press coverage together. For example, I no longer consider PR to exclusively cover “traditional media” (i.e. newspapers, magazines, television) but rather to include bloggers, podcasters, interviews for books/ebooks, and so on.
Sorry to disappoint, but I don’t have a secret to gaining PR coverage. Some weeks will pass with nothing in press coverage to show for the time, and then all of a sudden, I’ll get slammed with individuals requesting interviews and Q&A sessions. Most requests are received via email, although I’ve been approached through LinkedIn and Twitter as well.
My growing social media and online networking accounts have increased the number of PR requests I receive.
Gaining PR exposure should be a top priority for any business as most publicity is free of charge, which saves advertising dollars yet helps cultivate those much-needed clients we need to stay in business. The added public exposure also helps build your company brand.
Win … win … and well, win.
Who doesn’t love a three-prong win?
3 Tips to Gaining Exposure
First, put a press page within your website that indicates your willingness to participate in interviews, provide quotes, or even your ability to write guest articles or blog posts. Sometimes, it’s about putting a “bee” in people’s bonnets.
Second, create a press kit and send it to various Chambers of Commerce, business networking groups, and area organizations that are ideal targets to pursue for speaking engagements. Don’t forget, after you secure any public speaking engagement, send a press release to area newspapers and business journals to generate more interest.
Third, add a snippet of self-promotional text to the bio line of your published articles. A few words can go a long way to securing further publicity engagements.
See all posts on marketing