Jan
24
Outlook: How I Use to Build My Business
January 24, 2012 | 2 Comments
Having the right tools isn’t always enough to make building a resume business any less of a challenge. As any of us exit that “start gate” into business ownership, we must leverage the tools we have at our fingertips, not necessarily looking at more costly or possibly unnecessary software in search of increased productivity, saved [...]
Dec
21
Do You Remember These Guys? What Resume Business Owners Need to Know.
December 21, 2011 | 2 Comments
What resume business owners can learn about those fallen in our industry … Do you remember ResTrust.net? The idea behind ResTrust was to verify the information contained in a person’s resume, which included employment history, education, credentials, and so on. Once the jobseeker’s resume was verified by a ResTrust Certified Resume Professional, the resume would [...]
Aug
17
6 Internet Marketing Resources
August 17, 2011 | 1 Comment
I’ve read many internet marketing and social media resources — some great, some not so much. There have been a few gems that I now read (almost) religiously. Anytime I consider a marketing or social media resource, I consider several key factors before opting to make it a long-time “gun” in my arsenal. Initially, I [...]
Aug
6
4 Takeaways About the Resume-Writing Industry
August 6, 2011 | Leave a Comment
As a population of resume writers, where are we excelling or failing? Many months back, I conducted an informal Q&A with several colleagues. I asked each for their insight. The career industry is packed with smart, insightful professionals, making this list of takeaways something that may open our eyes just a bit further. Each of [...]
Jan
3
Analyzing Website Metrics (Product Review)
January 3, 2011 | Leave a Comment
Site metrics are the numbers associated with your site and how and why it ranks where it does – king of the hill or undetectable in the boondocks of Google’s SERPs. It’s the kind of information that can be extremely useful – if you know what to do (and what not to do) with the [...]
Jan
1
5 Tips for Making the Most of Your Online Marketing
January 1, 2011 | 1 Comment
Make sure that the resources you’re devoting to your online marketing efforts are paying off. No matter how much time and energy you devote to marketing your business online/website, it’s a infinite quantity. Regardless of how long you’ve been in the industry, it’s important to make sure that the resources you’re devoting to your online [...]
Nov
20
5 Tips for Building Your Resume Business
November 20, 2010 | 2 Comments
Building a business is a lot like climbing a muddy hill. While the weather is nice and your climb is going smoothly, you decide to take a small break … and well, it starts to rain so you take an even longer break than originally intended. While you’re standing there enjoying the rainbow off in [...]
Jan
7
3 Quick Tips for Gaining PR Exposure
January 7, 2010 | Leave a Comment
I’ve been asked several times how I obtain publicity to further promote my resume-writing business. I should note that I lump press coverage together. For example, I no longer consider PR to exclusively cover “traditional media” (i.e. newspapers, magazines, television) but rather to include bloggers, podcasters, book authors, and so on. Sorry to disappoint, but [...]



