Having the right tools isn’t always enough to make building a resume business any less of a challenge. As any of us exit that “start gate” into business ownership, we must leverage the tools we have at our fingertips, not necessarily looking at more costly or possibly unnecessary software in search of increased productivity, saved [...]

What resume business owners can learn about those fallen in our industry … Do you remember ResTrust.net? The idea behind ResTrust was to verify the information contained in a person’s resume, which included employment history, education, credentials, and so on. Once the jobseeker’s resume was verified by a ResTrust Certified Resume Professional, the resume would [...]

I’ve read many internet marketing and social media resources — some great, some not so much. There have been a few gems that I now read (almost) religiously. Anytime I consider a marketing or social media resource, I consider several key factors before opting to make it a long-time “gun” in my arsenal. Initially, I [...]

As a population of resume writers, where are we excelling or failing? Many months back, I conducted an informal Q&A with several colleagues. I asked each for their insight. The career industry is packed with smart, insightful professionals, making this list of takeaways something that may open our eyes just a bit further. Each of [...]

Site metrics are the numbers associated with your site and how and why it ranks where it does – king of the hill or undetectable in the boondocks of Google’s SERPs. It’s the kind of information that can be extremely useful – if you know what to do (and what not to do) with the [...]

Make sure that the resources you’re devoting to your online marketing efforts are paying off. No matter how much time and energy you devote to marketing your business online/website, it’s a infinite quantity. Regardless of how long you’ve been in the industry, it’s important to make sure that the resources you’re devoting to your online [...]

Building a business is a lot like climbing a muddy hill. While the weather is nice and your climb is going smoothly, you decide to take a small break … and well, it starts to rain so you take an even longer break than originally intended. While you’re standing there enjoying the rainbow off in [...]

I’ve been asked several times how I obtain publicity to further promote my resume-writing business. I should note that I lump press coverage together. For example, I no longer consider PR to exclusively cover “traditional media” (i.e. newspapers, magazines, television) but rather to include bloggers, podcasters, book authors, and so on. Sorry to disappoint, but [...]


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  • Industry Conference Dates

    2012 Career Directors Global Empowerment Summit; Date: October 11-13, at The Catamaran Resort on Mission Bay in San Diego, CA; For more information about CDI conferences, check out the CDI Website

    2012 National Resume Writers Association (NRWA) Conference; Date: September 19-22, in Charleston, SC (facility not yet released); For more information, check out the NRWA Website

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